Short Run

Short Run: Fixed Plant

    
    Short run is a period which is too brief for a firm to alter its plant capacity, yet long enough to permit a change in the degree to which the plant's current capacity is used in microeconomics. By applying larger or smaller amounts of labour, materials and other resources to that plant, a firm can vary its output even though the firm’s plant capacity is fixed in the short run.


InfoPrint 5000 was chosen by BR Printers to meet the high demands of their customers. Immediately after installation, the InfoPrint 5000 provided cost-savings for BR. Previously; the company was outsourcing most colour jobs and utilizing in-house cut sheet printers for its monochrome jobs. By replacing these models with the InfoPrint 5000, thereby eliminating the need for outsourcing, the company was able to realize bottom line increases.



http://www.zdnet.com/blog/doc/case-study-of-short-run-book-printing/2186